Already before opening 400 people were waiting in front of Yodobashi Camera to get the new Nintendo DS Lite. Already at 0:30 students were waiting in front of the shop. A salesclerk said never before he saw such a variety of customer than this time and the DS Lite was already sold out before the shops opened. There were students, dads, mums and even grandmums. The salesclerk also mentioned that there were a extremely high amount of women under the customers. Seems Nintendo really made it to attract new customer types…well done!